Ola Electric has been one of the top names in India’s electric scooter market. With models like the Ola S1 and S1 Pro, the company made a strong impact in the EV world. But recently, Ola is facing a big challenge. A new electric scooter has entered the market, and buyers are loving it for its stylish design, strong features, and affordable price.
As a result, Ola’s sales are dipping, and this new EV scooter is gaining fast popularity. Let’s understand the full story in simple words.
Why Ola Is Losing Buyers
electric scooters were very successful in the beginning. People liked the modern look, powerful battery, and smart features like the touchscreen dashboard and keyless start. However, in recent months, some issues started affecting customer trust.
- Service Problems – Many Ola customers reported poor service support. Getting spare parts or fixing problems took too long.
- Quality Complaints – Some users shared that their scooters had battery or brake problems.
- Price Hike – Ola increased prices of some models, which made buyers look for better options in the same range.
These problems slowly started pushing customers to look at other brands. And then came the entry of a new stylish EV scooter that caught everyone’s eye.
The Stylish New EV Scooter Turning Heads
The EV scooter that is attracting all the attention now is the Ather Rizta. This new scooter comes from Ather Energy, a Bengaluru-based company that is already known for its popular Ather 450 series.
The Ather Rizta is designed for both city rides and comfort. It offers a family-friendly design and is packed with smart features, strong battery range, and better reliability.
Overview Table: Ather Rizta vs S1 Air
| Feature | Ather Rizta | Ola S1 Air |
| Starting Price | ₹1.10 lakh (ex-showroom) | ₹1.05 lakh (ex-showroom) |
| Range | 123 km – 160 km (real) | 100 km – 125 km (real) |
| Top Speed | 80 km/h | 85 km/h |
| Battery Options | 2.9 kWh, 3.7 kWh | 2.5 kWh, 3 kWh |
| Boot Space | 34-litre large boot | Around 34-litre |
| Smart Features | Google Maps, App Control | Ola App, AI Features |
| Customer Service | Better Support | Service Complaints |
Key Reasons Why People Are Choosing Ather Rizta
1. Fresh and Smart Design
The Ather Rizta is stylish yet practical. It has a neat look that fits both young and family riders. The bigger seat and good ground clearance make it perfect for Indian roads.
2. Large Boot Space
Buyers love the 34-litre under-seat storage – one of the biggest in the EV market. You can easily store a helmet or groceries, making it ideal for daily use.
3. Reliable Battery and Range
Ather gives true range numbers, and people are getting close to 140–150 km in real conditions with the bigger battery. The charging time is also competitive.
4. Trusted Brand with Better Service
Compared to Ola, Ather has a better service network and faster issue resolution. Many buyers say this is one of the main reasons they chose Rizta.
5. Real-time Maps and Connectivity
The in-built Google Maps on the dashboard are accurate and easy to use. The Ather app is simple and useful, unlike Ola’s which sometimes glitches.
What Ola Needs to Do Now
To bounce back, needs to listen to its customers. Here are a few things Ola can focus on:
- Improve After-Sales Service: Fast repairs, easy spare parts, and better support.
- Fix Quality Issues: Stronger quality checks before delivery.
- Offer More Value: Competitive pricing with useful features, not just flashy ones.
- Build Trust: Real-time updates on issues, delivery, and transparent communication.
If Ola works on these points, it can win back its buyers.
Final Thoughts
The electric scooter market in India is growing very fast. People want reliable, stylish, and affordable scooters that make their daily commute better. While Ola was the first to grab attention, it is now losing customers to new, smart scooters like the Ather Rizta.
This new scooter offers better value, comfort, and service — and buyers are noticing it. Ola still has time to improve and stay in the game, but the competition is getting stronger.