India’s automobile industry has been growing fast, and many car makers are now producing world-class vehicles here. One such vehicle, a Made in India SUV, has shocked many people. Even after receiving a big price cut of Rs. 1 lakh in India, this SUV is getting more attention and sales abroad than in its home country. This article explains why this is happening and what it means for the Indian auto market.
A Big Price Cut, But Still Low Sales in India
The in question is manufactured by a well-known Indian car brand. It recently received a massive discount of Rs. 1 lakh on some variants in the Indian market. The price cut was expected to boost sales and attract more buyers, especially because it now competes with many affordable compact SUVs.
However, even after this big discount, the SUV’s sales in India remain slow. While the model has good looks, modern features, and a strong engine, Indian buyers are still not choosing it as much as expected.
So, what’s the reason behind this? Why are people not buying it, even after such a big price drop?
The SUV Is Doing Great Overseas
Interestingly, this same is doing very well in foreign markets. It is exported to several countries including Europe, South Africa, Latin America, and parts of Asia. In fact, export numbers are higher than the local Indian sales.
The SUV is praised abroad for its premium design, top-class safety features, strong build quality, and good driving experience. It has even won awards in some countries for being a value-for-money car.
In short, foreign buyers love this SUV, even when it is priced higher there compared to the discounted price in India.
Overview Table – Made in India SUV
| Feature | Details |
| Price in India | ₹10.99 lakh to ₹15.99 lakh (approx.) |
| Price Cut | Up to ₹1 lakh on select variants |
| Engine Options | 1.5L Petrol, 1.5L Diesel |
| Gearbox | Manual & Automatic |
| Key Features | 6 Airbags, Touchscreen, Sunroof, ADAS |
| Safety Rating | 4-Star Global NCAP (export version) |
| Export Countries | UK, South Africa, Chile, Indonesia, etc. |
| Export Sales (last quarter) | 15,000+ units |
| Domestic Sales (same period) | 8,000 units |
Why It Sells More Abroad?
There are many reasons why this is selling more units outside India than within:
- Better Road Infrastructure Abroad: In many developed countries, better roads and highways make driving bigger SUVs easier and more comfortable.
- Government Support: Some countries offer tax benefits or low import duties on eco-friendly or fuel-efficient Indian vehicles.
- Brand Image: The Indian brand has built a strong reputation overseas for making reliable and affordable vehicles.
- Strong Feature List: Many export models come with more premium features, making them attractive to international buyers.
- Limited Options in Some Markets: In countries with fewer car choices, Indian SUVs offer good value, performance, and safety.
Why Sales Are Low in India?
On the other hand, several factors affect the’s popularity in India:
- High Competition: India’s SUV market is crowded. Brands like Hyundai, Kia, Tata, and Maruti offer several strong alternatives.
- Fuel Prices: Rising petrol and diesel prices affect buyers’ decisions, especially for bigger cars.
- Lack of Awareness: Many people don’t know about the SUV’s quality, safety, and value.
- Brand Perception: Some buyers still prefer foreign brands over Indian ones, even if local vehicles are equally good.
Final Words
It’s surprising to see a Made in India SUV, even after a Rs. 1 lakh discount, not performing well at home but becoming a star product in international markets. This shows how Indian auto manufacturers are capable of producing high-quality vehicles that meet global standards.
While local sales are still improving slowly, export success proves that Indian-made SUVs can compete with global giants. With better marketing, better road infrastructure, and changing buyer habits, the future might be brighter for this SUV in its own country too.